The Hispanic market in the United States is a powerful force that continues to grow and shape the country’s economic landscape. With a population of over 60 million and counting, Hispanics represent the largest minority group in the nation, making their impact on consumer behavior and market trends undeniable. It is also one of the… [Read More]
Reaching Spanish-speaking audiences requires a thoughtful and culturally sensitive approach. As the Hispanic population continues to grow in the United States, businesses must recognize the immense diversity within this vibrant demographic. Spanish-speaking communities encompass a wide array of backgrounds, traditions, and language preferences, making it essential for marketers to tailor their strategies accordingly. Here are… [Read More]
The intersection of AI, SEO, and Hispanic marketing in the U.S. presents several opportunities and considerations. AI = Artificial Intelligence SEO = Search Engine Optimization Here are some key points to understand, according to Sebastian Aroca, President at Hispanic Market Advisors: AI in Hispanic Marketing: AI technologies can be utilized to enhance Hispanic marketing efforts…. [Read More]
“Marketing con Sabor” is a Spanish phrase that translates to “Marketing with Flavor” in English. It is a concept that refers to marketing strategies, campaigns, or approaches specifically tailored to appeal to the Hispanic/Latino market or incorporate elements of Hispanic culture and flavor. “Marketing con Sabor” recognizes the cultural nuances and preferences of the Hispanic… [Read More]
It is highly unlikely that ChatGPT will replace Google search or the need for search engine optimization (SEO) in the future. While ChatGPT is a powerful tool for answering specific questions, it is not a search engine in the traditional sense. Google search and other search engines use complex algorithms and indexing to provide a… [Read More]
When searching for a Spanish SEO provider, clients typically look for the following key factors👍: Native Spanish Speakers: Clients typically look for Spanish SEO providers who are native Spanish speakers or who have a deep understanding of the language and culture. This ensures that the content and keywords used in the optimization are accurate and… [Read More]
ChatGPT is a chatbot that uses natural language processing and GPT-3 technology, but how can it help with content marketing, SEO, social, and sales? It can help provide quick and accurate responses to customer inquiries It can help improve your customer support and engagement with your audience It can help generate AI-assisted content tailored to… [Read More]
Get Started You need to download and setup the Google Authenticator app. Google Authenticator is a user-friendly plugin that allows you to add two-factor authentication (2FA) for your users to secure your site’s login page. Download: For iOS: https://apps.apple.com/us/app/google-authenticator/id388497605 For Android: https://play.google.com/store/apps/details?id=com.google.android.apps.authenticator2&gl=NL&pli=1 Step 1 Enter your username and password on login page https://www.YOURWEBSITE.com/wp-login.php Step 2… [Read More]
In the Holiday Spirit 🎄🎅❤️ A Big Thank to Everyone Who Is Part of the Hispanic Market Advisors Family! Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select… [Read More]
From September 15th to October 15th, our nation celebrates the generations of Hispanics who have positively influenced and enriched our society. It’s Hispanic Heritage Month, and a splendid opportunity for smart and innovative brands to learn more about the Hispanic community and join the celebration without sounding cocky. As done every year, Spanish SEO provider… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.