“Marketing con Sabor” is a Spanish phrase that translates to “Marketing with Flavor” in English. It is a concept that refers to marketing strategies, campaigns, or approaches specifically tailored to appeal to the Hispanic/Latino market or incorporate elements of Hispanic culture and flavor. “Marketing con Sabor” recognizes the cultural nuances and preferences of the Hispanic… [Read More]
Every Hispanic family that has been introduced into the United States by migrating has experienced a large change with each new generation. With each generation, schooling and work opportunities made it possible for English to become one of the more dominant languages learned. When this generation decided to have children, then they decided to bring… [Read More]
It is highly unlikely that ChatGPT will replace Google search or the need for search engine optimization (SEO) in the future. While ChatGPT is a powerful tool for answering specific questions, it is not a search engine in the traditional sense. Google search and other search engines use complex algorithms and indexing to provide a… [Read More]
ChatGPT is a chatbot that uses natural language processing and GPT-3 technology, but how can it help with content marketing, SEO, social, and sales? It can help provide quick and accurate responses to customer inquiries It can help improve your customer support and engagement with your audience It can help generate AI-assisted content tailored to… [Read More]
In the Holiday Spirit 🎄🎅❤️ A Big Thank to Everyone Who Is Part of the Hispanic Market Advisors Family! Our incredibly hard-working Hispanic Market Advisors team, including our web support, webmaster & technical SEO and Website translation teams. They work day in and day out to help ensure the best possible experience for our select… [Read More]
Digital marketing has the ability to easily reach across lines of geography However, without breaking the barrier of language, being able to project a marketing message across the world does a company very little good. Having a comprehensive bilingual digital marketing strategy is essential for most businesses that are looking to expand and grow into… [Read More]
When you decide that you want to build a strong online presence for your business, it is vital that all web properties owned and maintained by you contain superb quality content. Having quality content will allow you to make a connection with your readers, compelling them to eventually become your consumers. Providing your readership with… [Read More]
Most of us are aware of how fast the Latino community is growing in the United States. In 2019, Hispanics were more than 60 million. From 2010 to 2019, the Hispanic population increased by more than 18 percent, this ethnic group is growing at a rate that is faster than all others. Additionally, 10 percent… [Read More]
The Hispanic population in the United States is garnering the attention of demographers and ethnographers. The Hispanic population has experienced exponential growth in the past few decades. Latinos are the most widely represented ethnic group in the nation. The U.S. is home to more than 50 million individuals of Hispanic descent. Demographers estimate that Hispanics… [Read More]
As a growing demographic, Spanish speakers are attracting attention from marketers, politicians, and educators all over the country. It only makes sense that bloggers want a piece of the action. Bloggers who do not know Spanish can still take advantage of the opportunity. The trick is to use the technology of the internet. Finding a… [Read More]
:: WE NEVER STOP
Following metrics very closely, delivering Top Ranking, and working with the key players in the industry.
Following metrics very closely – “Some deliver empty promises, we deliver trackable results.” Among the first questions we ask our potential clients are: do you have Google Analytics set up? What about Google and Bing Webmaster Tools? And what about tracking your calls and analyzing user behavior? If you don’t have these tools set up, don’t feel bad. Most don’t.
We will help you set up the right “lean” metrics (they vary depending on the business). Then, as we go, we will track the impact of all of our efforts. After all, your marketing dollars are not unlimited, and we know that. As your business receives more qualified web traffic, leads, and sales, we all win.
Delivering Top Rankings – We will track all relevant keywords and send you monthly ranking reports. SEO involves also tracking number of visits and building a balanced link profile. PPC involves tracking pageviews, clicks and conversions. CRO involves tracking calls and user behavior to optimize the lead funnel and maximize leads and sales. Numbers don’t lie and we will make them all visible to you. Set up an initial consultation.
Working with the key players in the industry – Having the right team in place is as important as setting the right strategy. Our team is composed of Latina bloggers, Community managers, SEO specialists, PPC AdWords certified experts, and recently added, a software development team that focuses on responsive technology and conversion rate optimization. All together have one common goal: delivering trackable results to our clients.
:: WE PROVIDE
Personalized customer support, a principing structure that fits your wallet, and innovative and effective ways to promote our clients.
Personalized customer support – We feel proud of the personalized support we offer to our clients. Since we are a boutique niche market agency, you will most likely deal with the owner, Sebastian Aroca, and one account manager or specialist. Most of our team works in the backend (even when you sleep) to make sure that everything flows in the most optimized way possible. We persist until we get things done!
A pricing structure that fits your wallet – We realize that customers also come in different sizes. Thus, after our initial consultation, in most cases, we will send you a proposal with three different levels (conservative, moderate, and aggressive) so you can choose the intensity of our marketing efforts. Most of our customers start with a conservative or moderate approach and upgrade to a higher level once they start seeing results. We tend to like that too, so trust and confidence is built in stages. Set up an initial consultation.
An effective ways to promote our clients – We will not impose any particular marketing strategy. Instead, we will study your product(s) or service(s), your industry sphere, and your customer profile, including user behavior. Only then, we will adopt the right combination of SEO, PPC, social media, SMS marketing, and more! List of our web services.
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer. Why Hispanic Market Advisors℠
:: WE CARE ABOUT
Assembling our teams according to your needs, treating your business as ours, and keeping our 100% customer retention rate.
Assembling our teams according to your needs – As an integral, fast growing company in the Hispanic marketing field, Hispanic Market Advisors ℠ integrates four forward edge virtual teams (Search, Language, Content, Social) led by Sebastian Aroca, each one of those teams providing results oriented services designed to help you achieve success in the prospering online Hispanic market.
Our main office is in Miami, FL (Midtown area), and we assemble specific teams depending on our clients’ needs and budget. Learn more.
Treating your business as ours – We will act as an extension of your own team. We will study your customers and help you create customer profiles. We will also help you with client acquisition strategies that will help grow your business. As you grow and expand your business, we grow alongside you.
Keeping our 100% customer retention rate – “Some deliver empty promises, we deliver trackable results.” We monitor all of our actions, and upload monthly reports for you to keep track (Client Access).
With an excellent Past Performance Evaluation (PPE) score of 94 to current and prospective customers, Hispanic Market Advisors ℠ is certified by Open Ratings (a Dun & Bradstreet company) as a Top 20% Performer.
:: WE OFFER
A Premium Translation service, search engine marketing services and tons of unique and original bilingual content.
A premium translation service – There is nothing more inviting to a potential consumer than to be addressed in his or her own language. Taking the time to provide this service shows respect for culture as well as a willingness to engage that the consumer will likely attribute to the rest of your business. In short, your goodwill with that customer starts off on the right foot.
Obviously, the website will also be much easier for them to read. For serious business owners and marketers that care about their brand, we strongly recommend professional translations over automatic free translations like Google Translate. Learn more.
Hispanic search engine marketing services SEO, PPC) While your PPC campaign efforts can result in instant benefits; your organic SEO when done effectively can help you rank higher over a longer period of time. Striking the right balance is the challenge and what most marketers strive for! Check this page and let’s discuss and build together an integrated Hispanic marketing strategy that works for you.
Tons of unique and original bilingual content – Creating a bilingual website is possible even if you do not know the language in which you would like to translate.
Cultural heritage plays an important part in the lives of Hispanics. Foods are especially influential. Traditions and holidays are influential. The culture is relational, and it’s important to consider that special events are priorities. Content should capture the heart of the topic, whether it’s focused on a product or an event.